IQVIA updates

ROI studies for clients’ advertising campaigns on the US market; Converting statistical analysis into viable and actionable business insights
SOM (Suspicious Order Monitoring); Developing, tuning, validating, and deploying Machine Learning classification models on US purchase behavior data (Mixed Effect Logistic Regression & Tree-Based models)
Designed, coded, and deployed an internal automation system for analysis; estimated to have saved over 300 hours in 6 month
Profiling, Segmentation, and Targeting for sales force effectiveness